JSTOR Resources for Licensing Representatives

What we're announcing: 
A retirement date for the Artstor platform (all Artstor access would then be via JSTOR)

When we're announcing it:
January 23, 2003

What you need to know:

1. Artstor website retirement communications:

• We will be retiring the Artstor website on August 1, 2024.
• On January 23, 2023, we will announce this date and share key resources for migrating to JSTOR via the emails below (see "Key Resources").
• We are sending two versions:
  • One for Artstor participants
  • One for institutions that participate in both Artstor and JSTOR Forum 
• Presentation slides with more details are also available in "Key Resources" below.
• Please note: the migration hub resource shared in these emails and referred to as “Artstor to JSTOR: A migration guide” will be live at the provided link (jstor.org/artstor-move) starting on January 23. Please use this link any repurposing of the messages to your contact lists, or any engagement your sales team has about the migration and Artstor website retirement specifics.

2. Selling Artstor on JSTOR

• As of January 1, 2023, new Artstor participants will receive access only to Artstor on JSTOR for trials and licensing, and the product will be referred to as “Artstor on JSTOR.”
• New Artstor participants need to sign a JSTOR Institutional Participation Agreement (IPA) to begin Artstor on JSTOR participation
• Prospective participants should receive consistent messaging from lead to onboarding, and discussions should focus solely on JSTOR as the access point for Artstor content and features.
• We will continue to sell Artstor reactively in the first half of the year, with a new participant campaign in the second half of the year. You will find a slide deck with further information in "Key Resources" below.

3. Artstor Platform Retirement Timeline

4. Key Resources

• Artstor to JSTOR: A migration guide - Your central resource for understanding the migration and taking actions to migrate your administrative practices and your users to Artstor on JSTOR. Includes migration checklists, a feature comparison chart, training and promotional materials, and FAQs.
• Welcome to JSTOR from Artstor - An introduction to Artstor on JSTOR, with a feature comparison chart, links to resources and more. Perfect to share with faculty!
• Images on JSTOR - You and your users can search, browse, and explore all images on JSTOR using this page. Or, you can scope your search to the licensed Artstor images only here.

This section provides a high-level overview of our marketing strategy for Artstor on JSTOR Integration, including the situation, solution, reasons to believe, stretch goal, strategy, target audience, and timeline. Please use this information to enhance your own campaigns, and please feel free to contact us with any questions.

SITUATION
Academic institutions are increasingly seeking streamlined, trustworthy, and cost-effective solutions to meet changing needs and values in education, including:

• Library budget cuts, exacerbated by the pandemic
• Need for digital learning resources, accelerated by pandemic
• Focus on DEI in content
• Emphasis on visual literacy and visual learning styles

At the same time, arts and humanities professionals are increasingly marginalized by funding cuts in their disciplines, job insecurity, and, along with many in education, increased workloads.   

Artstor on JSTOR integration addresses these issues by streamlining offerings to bring diverse content together in a digital format optimized for teaching with an arts and humanities focus.

“As traditional forms of instruction continue to be disrupted and with their budgets facing ongoing headwinds, library leaders will need to continue making difficult decisions that will impact the role and value of the library going forward.”
“Even before the pandemic, libraries were investing more significantly in purchasing and licensing digital collections over time, and the vast majority of library directors anticipate this trend . . . to continue in the long term.”
- via Ithaka S&R
 

SOLUTION
JSTOR is investing in the future and sustainability of Artstor’s high-quality collections and key functionality by incorporating it in one platform, where we will continue to build tools for teaching and learning as we expand access to this invaluable visual resource.

MARKETING PHASE
Artstor on JSTOR Integration (AJI) Phase III: Announce and Support

GOAL
Following an internal decision made in September 2022 to retire the Artstor platform in late 2024, we will turn our focus to announcing the timeline to current Artstor participants and their users in January-February 2023, and supporting them holistically in confidently navigating the change.

The goal of the sunset announcement campaigns, starting with the Administrator Announcement campaign on 1/23/23, is to support Artstor and Forum users as they prepare to migrate to the JSTOR platform, providing timely notice and equipping them with vital information and direction to ensure a smooth transition. By notifying administrators first, we will set them up for success in answering questions from and providing support for their users, who we will notify in a subsequent Faculty User Campaign on 2/6/23. This foundation of support and engagement with existing Artstor admins and users will in turn set ITHAKA up for success when we turn our attention to launching Artstor on JSTOR for new participants later in 2023.

TARGET AUDIENCE

Administrator Announcement: OKC’s (Outreach Key Contacts) and administrators at all Artstor- and/or Forum-participating institutions

Faculty User: Faculty users at all Artstor- and/or Forum-participating institutions

ROADMAP

This section provides links to available marketing resources for you to utilize in your own marketing efforts and build your Artstor on JSTOR integration pipeline. It will be updated as projects are complete.

• KEY MARKETING MESSAGE TEMPLATE
  
  The Artstor experience on JSTOR
  The JSTOR platform has been enhanced to offer the Arstor images and resources you know and value. You can now start researching and teaching more easily on one platform.
  
  JSTOR is investing in the future and sustainability of Artstor’s high-quality collections and key functionality by incorporating it in one platform, where we will continue to build tools for teaching and learning as we expand access to this invaluable visual resource.
  
  As a mission-driven not-for-profit, JSTOR works to promote and preserve the arts, humanities, and social sciences. Institutions are increasingly seeking streamlined, trustworthy, and cost-effective solutions in the changing landscape of research and education, and we are working to meet those needs by bringing diverse digital content together in a platform optimized for teaching and research.
  
  This is why we're bringing what we call the Artstor experience -- its library and key functionalities -- to the JSTOR platform; we know that Artstor isn't just images, but also the experience of using those images, whether that’s downloading or citing, zooming or comparing, creating groups or sharing curated content. We’ve already brought these features and more to JSTOR, where they will be enhanced, maintained, and joined by many more as the year progresses.
  
  Try the new experience on JSTOR
  
  
• Why Artstor on JSTOR message
• Platform Updates page
• FAQ Page
• "The Artstor Experience on JSTOR" video
• A Librarians Guide to Artstor on JSTOR
• Try the new Artstor Experience on JSTOR