JSTOR Resources for Licensing Representatives

This section provides a high-level overview of our marketing strategy for our new fee model for Community Colleges (this includes Two-Year Colleges, Further Education, Polytechnics, and Vocational schools).

As part of our ongoing Business Model Transformation, we are creating a new fee model for community colleges. This new model is:

• easier, with one comprehensive collection versus individually licensed collections
• all-inclusive, with access to all archival journals and primary sources on JSTOR
• economical, with more than 60% of participating community colleges seeing a decrease in their current fees
• flexible, with options for an annual subscription or a one-time payment for permanent access with no recurring fees

This section provides links to available marketing resources for you to utilize in your own marketing efforts and build your Community College (including Further Education and/or Polytechnics and Vocational schools) pipeline. It will be updated as projects are complete.

• Main Message:

Email subject: A new fee model for community colleges

Tagline: A more economical, comprehensive, and simplified model

Dear First Name,

Like Community College Name, JSTOR is committed to expanding and enhancing access to knowledge and education. To help, we developed a community college fee model that is:

• easier with one comprehensive collection versus individually licensed collections
• all-inclusive, with access to all archival journals and primary sources on JSTOR
• economical with more than 60% of participating community colleges seeing a decrease in their current fees
• flexible, with options for an annual subscription or a one-time payment for permanent access with no recurring fees
  
  CTA: Would you like to meet to discuss how this new fee model can work for Name Community College?

Regards,
Licensing Agent Signature Line
 

• Community College fees webpage
• Community Colleges About webpage

Have an event request? Submit requests to Ashley Dixon.

Have another marketing request? Submit it to Shawn Herman.

Keep in mind that your marketing request:

• Should align with a strategic priority/OKR.
• Should be submitted at least four weeks in advance.
• Will be evaluated during the next Monday marketing sprint planning meeting.
• Will be followed up on by a designated marketing teammate with questions, timing, next steps, etc.